People trust what is familiar
To give you an idea of how well a good branding campaign can work, click through the slides to see some of the materials we have created for different clients.
Hover over all images to reveal more information.
Casa Grande, Arizona
The Warriors Guild Martial Arts dojo (est. 2002) started out only needing a website, which we happily provided. As the need arose, we found ourselves helping with their social media profile, various ads, and even their annual photo shoot. So, as their tenth anniversary approached, we were honored to re-create their logo with a little something special to celebrate.
Casa Grande, Arizona
VBC is an excellent example of how branding can work. We updated their logo and website and created several pieces of marketing using the same basic format.
They have a weekly bulletin, t-shirts, business cards, exterior sign, powerpoint slides and a free desktop, all with the new logo and colors. The branding carries through to all new materials as they are required.
Calgary, AB, Canada
Escapes Inc. is a leading landscape design firm in Calgary that specializes in luxury country estates. They needed a unique, eco-friendy looking logo with earthy colors, and a tagline that speaks to their mission.
We expanded their branding to include t-shirts, lawn signs, business cards, mobile and print advertising. There is a huge marketing push every spring and their business has grown extensively from the exposure.
The American Coal Council (ACC) is a non-profit trade association that is based in Washington, DC. The ACC originally asked us to update their promotional materials, which included their logo, business cards, and notecards – to be sent with other promotional materials. They also asked us to create a special logo to help celebrate their 30th Anniversary. Since then, we have expanded our work with the ACC to include new postcards, banner ads, rotators, powerpoint presentations and logos for the events and conferences they hold throughout the year.
American Coal Magazine is a highly regarded trade publication that just celebrated its 10th Anniversary.
When it was time to freshen the magazine's logo we suggested they update the layout as well. As a result, Hayes Design had the privilege of redesigning the entire layout and even created a section called "CoalBuzz" where the latest industry must-reads are printed.
That means using the same logo, phrases, tag lines, colors, and over-all concept, in everything people see, like signs, flyers, websites, t-shirts, door hangers, rolling billboards, business cards, social media, and advertising.
The more people see your business’s name, the more familiar it becomes. And people trust what is familiar.
WHAT WE DO
Hayes Design is committed to developing a unique branding proposition based on your budgetary realities that will set you apart from your competition.
We have designed and contributed to graphic materials for artists, photographers, missionaries, churches, the real estate industry, landscape design firms, energy industry associations, a start up news agency and non-profit organizations.
We use Adobe’s Creative Suite (Photoshop, Acrobat, Flash, InDesign, Illustrator, Dreamweaver, etc), running on Apple computers to complete your project. So you can be sure that your website and documents will be completed and turned over to you in a recognizable and usable format.
Some of our clients are first-time business owners starting from scratch, but most are established organizations that are either looking to update their look, add to existing marketing efforts, or simply needing some new ideas. Making a big impact with small changes (and a small price tag) is rewarding for us. So, whether this is your first kick at the can or you’ve been in it for the long haul, we can help.
UPDATING YOUR BRANDING
These are a couple examples of “logo enhancements” we’ve done for clients. Enhanced or Updated Logos can run between $300 and $1400 depending on how many proposals are required, which images or fonts are supplied by client, and how many edits are made by the client.
Design fees are billed at an hourly rate of $50, please contact us for a quote.